How to Make Your Emails More Memorable

A memorable email doesn't need confetti, clever puns, or Glasto-level production. But it does need to make people feel something.

In this quick video, I talk about why timing and emotional impact matters in email marketing (and no, it’s not just for big-budget brands). If your emails are blending into the background, this might be the shift you need.

Transcript: How to Make Your Emails More Memorable

Email Spotlight: Ticketmaster and timely emails

Okay, picture this. It's Saturday evening, Glastonbury is in full swing. And if, like most of us, you weren't there, you're probably on the sofa, glued to the BBC coverage, half in awe and half in agony over that FOMO!

And then this lands in your inbox, this email. And it has the subject line, no glasto, no problem. And it's a really smart subject line, it's very timely. It's nice and playful, and it's very much in tune with what people feeling in that moment.

Now if we look at the email itself, it's pretty stripped back, isn't it? It's got big visuals, big names, clear calls to action, but there isn't any fluff. There's no filler. We don't really actually need to read any of this copy. We just know exactly what this email's about from the get go.

And that is exactly what email best practice is all about. You want to cater for people who are just going to come in and skim. But they already know from just looking at the subject line, from looking at the header image, exactly what this email's about.

There's no pushy sales in it. It's just a gentle nudge that your glasto favs are on tour and you can still catch them live.

And here's the thing; you don't always need a big fancy campaign. Sometimes it's about showing up at the right time with a simple and relevant message. That is what has really big impact. And this is such a great example of it.

So if you want to nail your next send, think about what's happening in the world of your audience. How well do you know your audience? And then you can use that to make your email feel like it's speaking directly to them.