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Blog

Cara Wilson

Oct 283 min read

5 Ways Personalisation Transforms Your Business

Cara Wilson

Oct 62 min read

Why Customer Loyalty Starts With Better Data

Cara Wilson

Sep 23 min read

Birthday Email Examples & Ideas (Part 2): Adidas, Sophie Allport & JD Williams

Cara Wilson

Aug 253 min read

Birthday Email Examples & Ideas (Part 1): Inkey, M&S & Samsung

Cara Wilson

Jul 302 min read

Why Your Email Plan Isn’t a Strategy

Cara Wilson

Jul 232 min read

Why I Chose to Go Freelance After 13 Years in Marketing

Cara Wilson

Jul 162 min read

How to Make Your Emails More Memorable

Cara Wilson

Jul 81 min read

Fix This Common Email Marketing Mistake

Cara Wilson

May 274 min read

Email Inspiration: Standout Campaigns from April

Cara Wilson

Apr 293 min read

Struggling With Email Marketing? These 5 Mistakes Might Be Why

Cara Wilson

Apr 155 min read

Marketing That Makes Sense: Why I Created CWM

Cara Wilson

Mar 314 min read

Email Inspiration: Standout Campaigns from March

Cara Wilson

Mar 186 min read

4 Ways to Optimise Your CRM & Mobile Messaging Strategy in 2025

Cara Wilson

Mar 115 min read

Why Email Marketing is a Smart Investment in Tough Economic Times

Cara Wilson

Mar 47 min read

Email Inspiration: Standout Campaigns from February

Cara Wilson

Feb 277 min read

How to Use Dynamic Content in Email Marketing for Higher Engagement

Cara Wilson

Feb 187 min read

Why Email Marketing Is So Important: 12 Powerful Reasons

Cara Wilson

Feb 126 min read

Triggered vs. Time-Based Marketing Automations

Cara Wilson

Feb 56 min read

Email Inspiration: Standout Campaigns from January

Cara Wilson

Jan 296 min read

How to Boost Your CRM Strategy with Weather-Responsive Campaigns

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